Quick thing: I'm launching my first-ever email course later this year! Wanna get updates & waitlist-only bonuses? JOIN THE WAITLIST NOW In case you missed it, I’m currently on maternity leave – and after a 10-year reading slump, I’ve finally found my way back to books. (Yay me!) 🎉 I’ve become totally obsessed with Fourth Wing and ACOTAR, and I’ve just started Throne of Glass. But I’ve also made it my mission to catch up on what are considered the “core” copywriting books. One of those is...
about 1 month ago • 2 min read
Some business owners who want to join Design Your VIP Week 2025 are worried about the price tag because they need to keep their business expenses low right now. (I totally get that). Others want a guarantee that they're going to get a return on investment. I can't give you that guarantee because I can't see into your future – but what I *can* do is look to the past and see what past Design Your VIP Week students have been able to achieve after completing the masterclass. Here's what you need...
7 months ago • 7 min read
With the devastating LA wildfires, an age-old debate has resurfaced among business owners (as it does every few months): “Should businesses pause their email marketing to be sensitive towards those impacted?” (If you or someone you know has been affected by the wildfires, I’m so sorry. I hope you/they are safe). It’s hard to know what to do sometimes. A lot of businesses keep going… Many others privately press pause on their email broadcasts and campaigns. Then there’s the very vocal group of...
8 months ago • 4 min read
I just got me a new accountant (yay!) 🎉 For lots of reasons, I'm excited to start working with this new company. But to my surprise, I just got an email telling me their prices are increasing in 2025 (which is funny because my contract with them starts on 1st January. It's fine. I know they'll be worth the extra cost). What surprised me even more than the price increase was the email itself. It was a client update. A newsletter... just for clients. It told me: about their new rates that a...
10 months ago • 2 min read
Almost a year ago, I got a private message from one of my Instagram followers (someone I don’t know) pressuring me to post about the genocide in Gaza. The message annoyed me because, quite frankly, I don’t like strangers telling me what to do. I didn’t reply to the message. So this person copied and pasted it, and sent me the same message again. Again, I didn’t respond because I didn’t feel like I owed her a conversation. (I have over 18,000 followers across my social platforms and email...
10 months ago • 6 min read
"Which email service provider (ESP) is the best?" That's probably the question I get asked MOST as an email strategist and copywriter. I used to say: "It depends".It depends on –❓Your business❓Your ability or willingness to pay❓The number of subscribers you have❓How serious you are about email❓Your personal preferencesBut now, after switching from MailChimp to ActiveCampaign and then to Kit (formerly ConvertKit)...I say Kit is the best ESP for creators, coaches, and service providers.I joined...
11 months ago • 5 min read
I’ve been hearing a lot of people in the course creator and digital product world complain about the course hosting platforms on offer. If you’re one of those people, I don’t blame you. I meannnn… ❌Thirvecart Learn is super cheap. But it also just doesn’t work and continues to have outages and lock all your students out of the courses they’ve paid for. #great ❌The big platforms punish you for making sales. Like Teachable, which on their lowest pricing plan, takes a 5% transaction fee for...
12 months ago • 2 min read
When I bought my car a couple of years ago, I was on a test drive with the nice car salesman when he suddenly got a call. He had a quick convo, put the phone down, then turned back round to me and said: “Someone just came to view this car.” I looked at him (but also tried to keep my eyes on the road). Me: “But you told them it’s taken, right? It’s mine!” I was quietly panicking. Salesman: “Yes, I told them. It’s yours if you want it.” Me: “Okay, great”. I relaxed. This was a done deal now. I...
12 months ago • 3 min read
Reader, I've got a vulnerability hangover because I just published my 2023 End-of-Year Review. (Spoiler: I didn't hit my revenue goals – and I have a lot of thoughts and feelings about that). In this behind-the-scenes recap, I share: 🎙️ How much revenue my company made in 2023 🎙️How and why I DIDN'T hit my revenue goal (and how I feel about it all) 🎙️How I survived (and thrived) during a 3-month client drought 🎙️My life goals (yupp, I get honest and deep) 🎙️A GAME-CHANGING announcement....
over 1 year ago • 1 min read