Hey Reader! You’re getting this because you joined the waitlist for my upcoming email marketing course. I know it’s been a while since I mentioned it. I went away and had a baby. Now I’m back, and we’re launching next month 🥳 I’ll reveal the name of the course next week. (I'm very excited about! The domain is officially mine too!) Here's what you need to know right now: Before the public launch, I’m inviting 5 people to secure their spot privately at a heavily discounted rate (at least $500...
about 1 month ago • 1 min read
Hey Reader! I can't believe we're done with Design Your VIP Week Live! What a great 5 days 😍 Whether or not you've launched your VIP Week... Whether or not you've managed to sell your VIP Week... Whether or not you were active inside the Slack community... I'd love to get your feedback on the experience. Will you answer these 10 questions for me? (It should only take 10 minutes) If you complete the survey by 12th December, as a special thank you, you'll get FREE access to Design Your VIP Week...
3 months ago • 1 min read
I’ve been told I’d be a millionaire by now if I just sold email templates. And listen…I get it, I do. People love templates. They make email marketing super duper easy. Plug. Play. Send – right? But here’s the thing I can’t ignore (no matter how tempting it is to give the people what they want): Most templates encourage non-thinking. And they push the idea that broad, generalised emails can work for you when the real power of email comes from tailoring your message to your audience, your...
4 months ago • 4 min read
When I ran an A/B test on my subject lines last week, I promised to let you know which one won. Well, the results are in! If you remember, there were two subject lines. The first was more curiosity-driven, and the second was more pain-driven... Subject line A: THIS is how to improve your open rates Subject line B: Low open rates? Let's fix that I'd guessed that the second subject line, the pain-driven one, would win. Looks like I was wrong. Kind of 😆 Here are the A/B test results: 44.42% =...
5 months ago • 1 min read
Hey Reader! Remember that client I told you about? The one whose subject lines we're working on improving? I wanted to give you some behind-the-scenes insight into what exactly we're planning to do...just in case you're struggling to improve your open rates too. As a reminder: this client is selling a digital course. Most of this client's emails are performing really well in terms of opens and clicks – especially considering this is a sales sequence that is hardcore selling in every email....
5 months ago • 3 min read
In one week, I've had two emails come through from clients. One was the best kind of email. And one was the worst. In the first email, our retainer client told us she's just had her best launch EVER. That's a multi-6-figure launch of her group programme. Together, we've worked on: 8 months of strategic weekly newsletters to nurture her audience her messaging and launch strategy a pre-launch strategy and sequence a waitlist sequence a sales sequence a sales page (and an onboarding sequence...
5 months ago • 3 min read
Quick thing: I'm launching my first-ever email course later this year! Wanna get updates & waitlist-only bonuses? JOIN THE WAITLIST NOW In case you missed it, I’m currently on maternity leave – and after a 10-year reading slump, I’ve finally found my way back to books. (Yay me!) 🎉 I’ve become totally obsessed with Fourth Wing and ACOTAR, and I’ve just started Throne of Glass. But I’ve also made it my mission to catch up on what are considered the “core” copywriting books. One of those is...
7 months ago • 2 min read
Some business owners who want to join Design Your VIP Week 2025 are worried about the price tag because they need to keep their business expenses low right now. (I totally get that). Others want a guarantee that they're going to get a return on investment. I can't give you that guarantee because I can't see into your future – but what I *can* do is look to the past and see what past Design Your VIP Week students have been able to achieve after completing the masterclass. Here's what you need...
about 1 year ago • 7 min read
With the devastating LA wildfires, an age-old debate has resurfaced among business owners (as it does every few months): “Should businesses pause their email marketing to be sensitive towards those impacted?” (If you or someone you know has been affected by the wildfires, I’m so sorry. I hope you/they are safe). It’s hard to know what to do sometimes. A lot of businesses keep going… Many others privately press pause on their email broadcasts and campaigns. Then there’s the very vocal group of...
about 1 year ago • 4 min read
I just got me a new accountant (yay!) 🎉 For lots of reasons, I'm excited to start working with this new company. But to my surprise, I just got an email telling me their prices are increasing in 2025 (which is funny because my contract with them starts on 1st January. It's fine. I know they'll be worth the extra cost). What surprised me even more than the price increase was the email itself. It was a client update. A newsletter... just for clients. It told me: about their new rates that a...
over 1 year ago • 2 min read