I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
๐ก A newsletter... just for clients??
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I just got me a new accountant (yay!) ๐ For lots of reasons, I'm excited to start working with this new company. But to my surprise, I just got an email telling me their prices are increasing in 2025 (which is funny because my contract with them starts on 1st January. It's fine. I know they'll be worth the extra cost). What surprised me even more than the price increase was the email itself. It was a client update. A newsletter... just for clients. It told me:
I. Was. Floored. A newsletter... just for clients. Why hadn't I thought of that? What a brilliant way to keep clients updated. What a smart way to make potentially contentious announcements like a price increase. (No "I'm-so-sorry-I-hope-this-works-for-you-emails over here). Now, my accountant is using this newsletter to update existing clients. But, in a field like mine, why would I not go further and have a newsletter for both existing and past clients? That'd be a great way to increase retention and repeat orders, to stay top of mind, and to treat those clients like the VIPs are. My head is swirling with all the possibilities. My monthly or quarterly client newsletter could share:
As you can tell, I'm excited! And I'm not the only one... Some business owners are already doing it... What about you, Reader? Is this something you already do? Would you be open to doing it? Me? Well, I love this idea. I guess it's yet another thing I'm gonna need to push out in 2025 ๐คฃ (Okay, so that joke would've been perfect if I wasn't having a planned c-section ha!) Hope you're feeling as inspired as I am! Eman :) Wait a sec, Reader! Here are some ways I can support you and your business ๐๐๐ฝ ๐ Hire Eman Copy Co. to take over your email strategy and copywriting. Let's talk about working together if we aren't already?โ ๐ Want tailored strategy recommendations so you can get more (and make more) from your emails? Book a 1-hour Email Strategy Consultโ ๐ Wanna earn more and work less by offering a high-ticket VIP Week to clients? Grab my instant access masterclass, Design Your VIP Week. (Made for service providers & consultants). ๐ก Ready to discover your perfect newsletter style? Take the quiz so we can make your email marketing easier, faster, and more fun ๐ Listen to my multi-award-winning podcast Mistakes That Made Me โ where I ask extraordinary business owners to share their biggest business mistake. Tune into Vivian Kaye talking about her $12,000 mistake ๐ฑ |
The Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Hey Reader! Youโre getting this because you joined the waitlist for my upcoming email marketing course. I know itโs been a while since I mentioned it. I went away and had a baby. Now Iโm back, and weโre launching next month ๐ฅณ Iโll reveal the name of the course next week. (I'm very excited about! The domain is officially mine too!) Here's what you need to know right now: Before the public launch, Iโm inviting 5 people to secure their spot privately at a heavily discounted rate (at least $500...
Hey Reader! I can't believe we're done with Design Your VIP Week Live! What a great 5 days ๐ Whether or not you've launched your VIP Week... Whether or not you've managed to sell your VIP Week... Whether or not you were active inside the Slack community... I'd love to get your feedback on the experience. Will you answer these 10 questions for me? (It should only take 10 minutes) If you complete the survey by 12th December, as a special thank you, you'll get FREE access to Design Your VIP Week...
Iโve been told Iโd be a millionaire by now if I just sold email templates. And listenโฆI get it, I do. People love templates. They make email marketing super duper easy. Plug. Play. Send โ right? But hereโs the thing I canโt ignore (no matter how tempting it is to give the people what they want): Most templates encourage non-thinking. And they push the idea that broad, generalised emails can work for you when the real power of email comes from tailoring your message to your audience, your...