I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
π‘ A newsletter... just for clients??
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I just got me a new accountant (yay!) π For lots of reasons, I'm excited to start working with this new company. But to my surprise, I just got an email telling me their prices are increasing in 2025 (which is funny because my contract with them starts on 1st January. It's fine. I know they'll be worth the extra cost). What surprised me even more than the price increase was the email itself. It was a client update. A newsletter... just for clients. It told me:
I. Was. Floored. A newsletter... just for clients. Why hadn't I thought of that? What a brilliant way to keep clients updated. What a smart way to make potentially contentious announcements like a price increase. (No "I'm-so-sorry-I-hope-this-works-for-you-emails over here). Now, my accountant is using this newsletter to update existing clients. But, in a field like mine, why would I not go further and have a newsletter for both existing and past clients? That'd be a great way to increase retention and repeat orders, to stay top of mind, and to treat those clients like the VIPs are. My head is swirling with all the possibilities. My monthly or quarterly client newsletter could share:
As you can tell, I'm excited! And I'm not the only one... Some business owners are already doing it... What about you, Reader? Is this something you already do? Would you be open to doing it? Me? Well, I love this idea. I guess it's yet another thing I'm gonna need to push out in 2025 π€£ (Okay, so that joke would've been perfect if I wasn't having a planned c-section ha!) Hope you're feeling as inspired as I am! Eman :) Wait a sec, Reader! Here are some ways I can support you and your business πππ½ π Hire Eman Copy Co. to take over your email strategy and copywriting. Let's talk about working together if we aren't already?β π Want tailored strategy recommendations so you can get more (and make more) from your emails? Book a 1-hour Email Strategy Consultβ π Wanna earn more and work less by offering a high-ticket VIP Week to clients? Grab my instant access masterclass, Design Your VIP Week. (Made for service providers & consultants). π‘ Ready to discover your perfect newsletter style? Take the quiz so we can make your email marketing easier, faster, and more fun π Listen to my multi-award-winning podcast Mistakes That Made Me β where I ask extraordinary business owners to share their biggest business mistake. Tune into Vivian Kaye talking about her $12,000 mistake π± β |
The Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Hey Reader! Remember that client I told you about? The one whose subject lines we're working on improving? I wanted to give you some behind-the-scenes insight into what exactly we're planning to do...just in case you're struggling to improve your open rates too. As a reminder: this client is selling a digital course. Most of this client's emails are performing really well in terms of opens and clicks β especially considering this is a sales sequence that is hardcore selling in every email....
In one week, I've had two emails come through from clients. One was the best kind of email. And one was the worst. In the first email, our retainer client told us she's just had her best launch EVER. That's a multi-6-figure launch of her group programme. Together, we've worked on: 8 months of strategic weekly newsletters to nurture her audience her messaging and launch strategy a pre-launch strategy and sequence a waitlist sequence a sales sequence a sales page (and an onboarding sequence...
Quick thing: I'm launching my first-ever email course later this year! Wanna get updates & waitlist-only bonuses? JOIN THE WAITLIST NOW In case you missed it, Iβm currently on maternity leave β and after a 10-year reading slump, Iβve finally found my way back to books. (Yay me!) π Iβve become totally obsessed with Fourth Wing and ACOTAR, and Iβve just started Throne of Glass. But Iβve also made it my mission to catch up on what are considered the βcoreβ copywriting books. One of those is...