I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
💡 A newsletter... just for clients??
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I just got me a new accountant (yay!) 🎉 For lots of reasons, I'm excited to start working with this new company. But to my surprise, I just got an email telling me their prices are increasing in 2025 (which is funny because my contract with them starts on 1st January. It's fine. I know they'll be worth the extra cost). What surprised me even more than the price increase was the email itself. It was a client update. A newsletter... just for clients. It told me:
I. Was. Floored. A newsletter... just for clients. Why hadn't I thought of that? What a brilliant way to keep clients updated. What a smart way to make potentially contentious announcements like a price increase. (No "I'm-so-sorry-I-hope-this-works-for-you-emails over here). Now, my accountant is using this newsletter to update existing clients. But, in a field like mine, why would I not go further and have a newsletter for both existing and past clients? That'd be a great way to increase retention and repeat orders, to stay top of mind, and to treat those clients like the VIPs are. My head is swirling with all the possibilities. My monthly or quarterly client newsletter could share:
As you can tell, I'm excited! And I'm not the only one... Some business owners are already doing it... What about you, Reader? Is this something you already do? Would you be open to doing it? Me? Well, I love this idea. I guess it's yet another thing I'm gonna need to push out in 2025 🤣 (Okay, so that joke would've been perfect if I wasn't having a planned c-section ha!) Hope you're feeling as inspired as I am! Eman :) Wait a sec, Reader! Here are some ways I can support you and your business 😄👇🏽 💌 Hire Eman Copy Co. to take over your email strategy and copywriting. Let's talk about working together if we aren't already? 📞 Want tailored strategy recommendations so you can get more (and make more) from your emails? Book a 1-hour Email Strategy Consult 🌟 Wanna earn more and work less by offering a high-ticket VIP Week to clients? Grab my instant access masterclass, Design Your VIP Week. (Made for service providers & consultants). 💡 Ready to discover your perfect newsletter style? Take the quiz so we can make your email marketing easier, faster, and more fun 🎙 Listen to my multi-award-winning podcast Mistakes That Made Me – where I ask extraordinary business owners to share their biggest business mistake. Tune into Vivian Kaye talking about her $12,000 mistake 😱 |
The Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Some business owners who want to join Design Your VIP Week 2025 are worried about the price tag because they need to keep their business expenses low right now. (I totally get that). Others want a guarantee that they're going to get a return on investment. I can't give you that guarantee because I can't see into your future – but what I *can* do is look to the past and see what past Design Your VIP Week students have been able to achieve after completing the masterclass. Here's what you need...
With the devastating LA wildfires, an age-old debate has resurfaced among business owners (as it does every few months): “Should businesses pause their email marketing to be sensitive towards those impacted?” (If you or someone you know has been affected by the wildfires, I’m so sorry. I hope you/they are safe). It’s hard to know what to do sometimes. A lot of businesses keep going… Many others privately press pause on their email broadcasts and campaigns. Then there’s the very vocal group of...
Almost a year ago, I got a private message from one of my Instagram followers (someone I don’t know) pressuring me to post about the genocide in Gaza. The message annoyed me because, quite frankly, I don’t like strangers telling me what to do. I didn’t reply to the message. So this person copied and pasted it, and sent me the same message again. Again, I didn’t respond because I didn’t feel like I owed her a conversation. (I have over 18,000 followers across my social platforms and email...