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The A/B test results are in! #Curveball
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When I ran an A/B test on my subject lines last week, I promised to let you know which one won. Well, the results are in! If you remember, there were two subject lines. The first was more curiosity-driven, and the second was more pain-driven... Subject line A: THIS is how to improve your open rates Subject line B: Low open rates? Let's fix that I'd guessed that the second subject line, the pain-driven one, would win. Looks like I was wrong. Kind of π Here are the A/B test results: 44.42% = THIS is how to improve your open rates 43.69% = Low open rates? Let's fix that But here's the thing... The 0.73% difference is statistically insignificant. Meaning, subject line A won...but not by enough margin to really matter or influence my decisions. The thing about testing data like this is you have to know when the data doesn't mean much π This 0.73% statistically insignificant result does still mean something, though. It tells us: 1 - My audience is driven pretty equally by both pain and curiosity. There's no strong preference, so I can safely use both. (At least in this case. That might change if, for example, I'm selling a specific product that offers a specific outcome). 2 - It could mean that I didn't test hard or deep enough. Maybe next time I try a different angle, like pain vs dream state (or goals). Now that would be an interesting test. ββThe lesson here is that A/B tests donβt always have to lead to change. Sometimes, they simply confirm that what youβre doing is already working β and thatβs a win too :) Eman PS. I just opened up 1:1 business coaching spots for service providers. You'll get (almost) unlimited access to my business brain on your business for a whole month. Get the details here PPS. This coaching works best when you have a specific business problem you need help untangling and straightening out, or a specific goal you want to work towards. It's not cheap because my coaching is valuable and it works. And I have the testimonials and results to prove that PPPS. I should mention, this offer won't be around forever. I'm testing to see if there's any interest in it. If there is, it'll be around for a little while. If there isn't, it'll disappear. This isn't one of those "I'll sign up in a few months" kinda situations. If you know you want a spot, grab one :) Find me online, Reader? πππ½ |
βThe Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
So, I'd never usually email you two days in a row Reader, but I just launched a brand-new service and I couldn't wait until next week to tell you about it. Especially since one of the two spots has already gone. Let me tell you about... β¨ The Newsletter Build β¨ It's the VIP Week that turns your "really nice" weekly newsletter into your most profitable sales channel. Yepp, you heard that right: I build your newsletter system for you. It's designed for online business owners with a list of...
You already know how the traditional marketing funnel works: Top of funnel, middle of funnel, bottom of funnel. Awareness, consideration, decision. Cold lead, warm lead, hot lead. Nice and neat. Top to bottom. One direction. It's a great model that still works, but I don't think it's the best model anymore. The traditional funnel assumes your subscribers move through your world in a straight line. That they find you on socials, sign up for your lead magnet, get your emails, and then buy. But...
There's a problem I've been seeing more and more lately, and I think it deserves a name. So I've given it one. Nice Newsletter Syndrome. You send an email, and someone replies almost immediately: "I love your newsletter. It's the best thing in my inbox." Another one comes in: "This really made me think." Someone forwards it to a friend. Someone else tells you that they look forward to your emails every week. And on paper, this all sounds great. Because it is great, in a way. Your subscribers...