I'm from Manchester (UK), which means where I grew up... you can't get to the end of your road without someone saying, "Morning!" And you absolutely cannot just nod and carry on. You must stop and have a chat about absolutely nothing: ☔️ The weather (it's usually raining) 🚌 The fact that the bus is always late. (Alwaysss!) 📮 Why on earth the mail now arrives at 4pm instead of 9am. It's just what we do. We like saying hi to each other. And for years I assumed that's how it worked across...
1 day ago • 2 min read
I’m launching Like a Boss one last time before it closes forever. If you don’t want to get these launch emails, you can mute them One of the most common questions I get about Like a Boss just hit my inbox. And it's right on time, because I was planning to talk to you about this anyway :) If you want to join Like a Boss, but are holding yourself back because you’re already part of a copywriting community or course, I understand your hesitation. But I don’t think that’s a reason not to join....
21 days ago • 3 min read
So, I'd never usually email you two days in a row Reader, but I just launched a brand-new service and I couldn't wait until next week to tell you about it. Especially since one of the two spots has already gone. Let me tell you about... ✨ The Newsletter Build ✨ It's the VIP Week that turns your "really nice" weekly newsletter into your most profitable sales channel. Yepp, you heard that right: I build your newsletter system for you. It's designed for online business owners with a list of...
about 2 months ago • 2 min read
You already know how the traditional marketing funnel works: Top of funnel, middle of funnel, bottom of funnel. Awareness, consideration, decision. Cold lead, warm lead, hot lead. Nice and neat. Top to bottom. One direction. It's a great model that still works, but I don't think it's the best model anymore. The traditional funnel assumes your subscribers move through your world in a straight line. That they find you on socials, sign up for your lead magnet, get your emails, and then buy. But...
3 months ago • 3 min read
There's a problem I've been seeing more and more lately, and I think it deserves a name. So I've given it one. Nice Newsletter Syndrome. You send an email, and someone replies almost immediately: "I love your newsletter. It's the best thing in my inbox." Another one comes in: "This really made me think." Someone forwards it to a friend. Someone else tells you that they look forward to your emails every week. And on paper, this all sounds great. Because it is great, in a way. Your subscribers...
3 months ago • 2 min read
There's a lot of talk about AI in email marketing, but I've been relunctant to share my thoughts – until now. Reluctant because I have a lot of existential-related worries about AI, but I also understand it's not going anywhere and it's important for me to get ahead of it and understand how to use it. So I've been having a lot of fun with it. I've been integrating it into my work and systems. I use it daily for my own business, though I'm still figuring out how (and how much) to use it with...
3 months ago • 5 min read
Here's something you really don't want to hear: If your subscribers don't open your emails, click your links, or reply – you probably taught them not to. I know. That hurts. But stay with me, because this is actually good news. If you trained your subscribers to ignore you, you can train them out of it too. Think about it this way: every email you send is teaching your subscribers something. It's telling them what to expect from you, what kind of relationship this is, and — most importantly —...
4 months ago • 2 min read
Hey Reader! You’re getting this because you joined the waitlist for my upcoming email marketing course. I know it’s been a while since I mentioned it. I went away and had a baby. Now I’m back, and we’re launching next month 🥳 I’ll reveal the name of the course next week. (I'm very excited about! The domain is officially mine too!) Here's what you need to know right now: Before the public launch, I’m inviting 5 people to secure their spot privately at a heavily discounted rate (at least $500...
6 months ago • 1 min read
Hey Reader! I can't believe we're done with Design Your VIP Week Live! What a great 5 days 😍 Whether or not you've launched your VIP Week... Whether or not you've managed to sell your VIP Week... Whether or not you were active inside the Slack community... I'd love to get your feedback on the experience. Will you answer these 10 questions for me? (It should only take 10 minutes) If you complete the survey by 12th December, as a special thank you, you'll get FREE access to Design Your VIP Week...
8 months ago • 1 min read
I’ve been told I’d be a millionaire by now if I just sold email templates. And listen…I get it, I do. People love templates. They make email marketing super duper easy. Plug. Play. Send – right? But here’s the thing I can’t ignore (no matter how tempting it is to give the people what they want): Most templates encourage non-thinking. And they push the idea that broad, generalised emails can work for you when the real power of email comes from tailoring your message to your audience, your...
9 months ago • 4 min read