I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Publishing as a privilege?
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In case you missed it, I’m currently on maternity leave – and after a 10-year reading slump, I’ve finally found my way back to books. (Yay me!) 🎉 I’ve become totally obsessed with Fourth Wing and ACOTAR, and I’ve just started Throne of Glass. But I’ve also made it my mission to catch up on what are considered the “core” copywriting books. One of those is Everybody Writes by Ann Handley which, by the way, I highly recommend. It’s written for writers and non-writers, so you don’t need any writing experience to get something out of it. In it, Ann shares the idea that “publishing is a privilege.” She talks about how we shouldn’t be proud of our ability to “churn out content.” Because churning usually means... well, producing rubbish. (My words, not hers.) It suggests we’re prioritising quantity over quality – which helps no one. Instead:
“Every bit of content you create should be to please the customer or prospect – not your boss or your clients.” – Ann Handley, Everybody Writes, pg 31 And I totally agree. But my perfectionist brain took this a step too far and decided I couldn’t send another email unless it was absolutely world-class. The result? Writer's block. After giving myself a couple of weeks to breathe, I went back to my own definition of value. Because value doesn’t only mean teaching your subscribers something new. Value can look like:
So yes: publishing is a privilege. And we should respect our subscribers’ inboxes. But don’t do what I did and turn that respect into pressure. Pressure that blocks your creativity and stops you from hitting send because “nothing is good enough.” Keep writing. Keep sharing. Keep sending. We’ve got this :) Eman PS. Wanna keep up with what I'm reading? Follow my Stories over on Instagram Wait a sec, Reader! Here are some ways I can support you 😄👇🏽 💌 Hire Eman Copy Co. to take over your email strategy and copywriting. Let's talk about working together? 📣 Figure out how to create year-round income from your newsletter with my new email course. Join the waitlist for waitlist-only perks and bonuses. It's coming soon! 🌟 Wanna earn more and work less by offering a high-ticket VIP Week to clients? Grab my instant access masterclass, Design Your VIP Week. (Made for service providers & consultants). 💡 Ready to discover your perfect newsletter style? Take the quiz so we can make your email marketing easier, faster, and more fun 🎙 Listen to my multi-award-winning podcast Mistakes That Made Me – where I ask extraordinary business owners to share their biggest business mistake. Tune into Vivian Kaye talking about her $12,000 mistake 😱 🎓 Follow the real, raw, and unfiltered behind-the-scenes stories & strategies of a 6-figure business owner. Get A Year of Coaching with me for just $97 |
The Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Hey Reader! You’re getting this because you joined the waitlist for my upcoming email marketing course. I know it’s been a while since I mentioned it. I went away and had a baby. Now I’m back, and we’re launching next month 🥳 I’ll reveal the name of the course next week. (I'm very excited about! The domain is officially mine too!) Here's what you need to know right now: Before the public launch, I’m inviting 5 people to secure their spot privately at a heavily discounted rate (at least $500...
Hey Reader! I can't believe we're done with Design Your VIP Week Live! What a great 5 days 😍 Whether or not you've launched your VIP Week... Whether or not you've managed to sell your VIP Week... Whether or not you were active inside the Slack community... I'd love to get your feedback on the experience. Will you answer these 10 questions for me? (It should only take 10 minutes) If you complete the survey by 12th December, as a special thank you, you'll get FREE access to Design Your VIP Week...
I’ve been told I’d be a millionaire by now if I just sold email templates. And listen…I get it, I do. People love templates. They make email marketing super duper easy. Plug. Play. Send – right? But here’s the thing I can’t ignore (no matter how tempting it is to give the people what they want): Most templates encourage non-thinking. And they push the idea that broad, generalised emails can work for you when the real power of email comes from tailoring your message to your audience, your...