The reason I refuse to sell templates


I’ve been told I’d be a millionaire by now if I just sold email templates.

And listen…I get it, I do. People love templates.

They make email marketing super duper easy.

Plug. Play. Send – right?

But here’s the thing I can’t ignore (no matter how tempting it is to give the people what they want):

Most templates encourage non-thinking.

And they push the idea that broad, generalised emails can work for you when the real power of email comes from tailoring your message to your audience, your offer, and your goals.

Yes, templates can help with structure.

Yes, they can speed things up.

And yes, I’m working on a way to offer templates that align with my email philosophy (structure + strategy + personalisation)

…but I’m not there yet.

So in the meantime, I’m giving you something much better:

A full hour of my email brain on your email marketing strategy 🔥

Instead of Googling your questions and getting 17 contradictory answers from 10 blog posts, six podcasts, and one overly confident TikTok…

Instead of guessing what’s wrong with your emails and hoping you might luck out by chancing upon the right fix…

Instead of writing and rewriting and STILL wondering if your message is even going to hit the mark…

You can book a 1:1 Email Strategy Consult Call with me and get personalised answers tailored to YOUR business, YOUR audience, YOUR goals.

No generic advice.

No email templates masquerading as strategy.

Just the exact, personalised guidance your email marketing strategy needs.

Here’s what I’ve helped business owners with recently:

  • Mapping out the email sales sequence for an in-person event
  • Developing a new newsletter format that makes staying consistent easy (and increases enquiries & booked sales calls)
  • Reworking a welcome sequence so subscribers are nurtured effectively before being sold to
  • Troubleshooting why emails aren't selling – and fixing it
  • Clarifying what to send, when, and why

If it touches your emails, we can cover it.

"We’re getting lots of new business through the door..."
I run a jobs board and community for writers and booked Eman’s brain for a Strategy Consult because I was a bit stuck in the weeds with our email marketing.
Business had been a bit quiet and I was too close to it. I really needed someone else to poke around in our email marketing and help me pinpoint where we might be going wrong.
Eman nailed it and suggested I create a different email newsletter for one of our customer groups which hadn’t really been nurtured properly before.
We discussed how I might do it and I made changes immediately based on her advice.
Fast forward a few months later: our email marketing is much more targeted, business has picked up, and I’m getting great feedback from our new newsletter.
We’re also getting lots of new business through the door too.
I can’t thank Eman enough for her advice – it really helped shift the needle in my business.
Rachel Smith, Rachel's List

What you get when you book a strategy consult:

A 60-minute consult call: get an hour of pure strategy with me, diving into your email marketing

Recorded call for you to download and keep: revisit our session anytime you need a refresher on our email marketing consultation

Recommendation doc: Within 48 hours, you’ll receive my notes and custom recommendations from our call

Me! I lead all of our agency work alongside my brilliant team of strategists and copywriters – but this strategy consult is your chance to work with me personally, one-on-one.

You'll leave the consult call knowing exactly what to do next.

You and your team can run with it, or – if you want the heavy lifting off your plate – you can hire me and my team to take it from here. (Absolutely zero pressure though).

I'm getting more sales calls booked. (I'm actually booked out a month in advance).
And I'm getting people responding to my emails, which has never really happened before.
Eman's super power is her ability to quickly understand you and your business, and in just 1 hour we covered so much ground. I had clarity, practical tips, and a clear path forward.
When she offered 1:1 consulting, I jumped on the opportunity to have access to her thoughts and ideas.
Cindy Wagman, Consultant for Fundraising Consultants

The Email Strategy Consult is $600, and it comes with a no-risk money-back guarantee:

If you don’t feel supported or genuinely helped by our call, you’ll get a full refund. No questions asked.

(This hasn't happened yet – the calls are that good).

I offer just two consults a month and I've already had two enquiries this week. So if you want your emails working harder in time for 2026, now's your chance to make that happen.

Get more details over on my website or jump ahead and...

Got a question? Reply and ask away. I'd love to help you figure out if this is right/wrong for you and your business.

Eman


Find me online, Reader? 😍👇🏽

The Email Rules

I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.

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