I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
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Hey Reader! I can't believe we're done with Design Your VIP Week Live! What a great 5 days 😍 Whether or not you've launched your VIP Week... Whether or not you've managed to sell your VIP Week... Whether or not you were active inside the Slack community... I'd love to get your feedback on the experience. Will you answer these 10 questions for me? (It should only take 10 minutes) If you complete the survey by 12th December, as a special thank you, you'll get FREE access to Design Your VIP Week Live when I run it again. (Likely in late 2026). That means you'll be able to do this again with me next year, and we can update or rework your VIP Week together 😃 And if you weren't an active participant this time round... this gives you a second chance without having to pay all over again. (Past members who wanted to rejoin Design Your VIP Week this time round had to pay $175...but you won't have to do that). So what dyu say? $175 for your thoughts? Complete it by 12th December to claim free access to the next cohort of Design Your VIP Week Live. Eman :) Find me online, Reader? 😍👇🏽 |
The Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
So, I'd never usually email you two days in a row Reader, but I just launched a brand-new service and I couldn't wait until next week to tell you about it. Especially since one of the two spots has already gone. Let me tell you about... ✨ The Newsletter Build ✨ It's the VIP Week that turns your "really nice" weekly newsletter into your most profitable sales channel. Yepp, you heard that right: I build your newsletter system for you. It's designed for online business owners with a list of...
You already know how the traditional marketing funnel works: Top of funnel, middle of funnel, bottom of funnel. Awareness, consideration, decision. Cold lead, warm lead, hot lead. Nice and neat. Top to bottom. One direction. It's a great model that still works, but I don't think it's the best model anymore. The traditional funnel assumes your subscribers move through your world in a straight line. That they find you on socials, sign up for your lead magnet, get your emails, and then buy. But...
There's a problem I've been seeing more and more lately, and I think it deserves a name. So I've given it one. Nice Newsletter Syndrome. You send an email, and someone replies almost immediately: "I love your newsletter. It's the best thing in my inbox." Another one comes in: "This really made me think." Someone forwards it to a friend. Someone else tells you that they look forward to your emails every week. And on paper, this all sounds great. Because it is great, in a way. Your subscribers...