Here's something you really don't want to hear:

If your subscribers don't open your emails, click your links, or reply – you probably taught them not to.

I know. That hurts. But stay with me, because this is actually good news.

If you trained your subscribers to ignore you, you can train them out of it too.

Think about it this way: every email you send is teaching your subscribers something.

It's telling them what to expect from you, what kind of relationship this is, and — most importantly — whether opening your emails is worth their time and attention.

If your emails are always purely educational... no links, no asks, no reason to do anything except read and then close the email – you've trained your subscribers to be passive readers.

They open (maybe), they skim, they move on.

And then when you do eventually ask them to click something, to book a call, to buy something, it feels like a jarring gear change. Because it is.

I've been talking about training your subscribers for years, so I was super excited to see Jordan Gill post an IG video about something similar. In her video, she says, "You accidentally made your emails optional"​

Jordan Gill is a great example of a business owner who does email well:

• she emails her list two or three times a week
• her emails are almost always solution-based
• there's nearly always something worth clicking on

The result is that her subscribers have been trained to open every email sooner rather than later, because they know from experience that waiting means possibly missing something useful.

Jordan's built that expectation deliberately, over time, through consistency.

You can do the same thing, and it doesn't require overhauling everything overnight.

Start small:

✅ Add a poll

✅ Ask a question and invite a reply

✅ Include a link to something useful

Give your subscribers a reason to interact with you beyond just reading your words and closing the tab.

And if someone's brand new to your list? That's actually the best time to start.

Your welcome sequence is where the training begins — it's your first real opportunity to show new subscribers who you are, what they can expect, and what you'd love them to do next. Get that right, and you're setting the tone for the entire relationship.

Your subscribers will meet you where you lead them.

The question is: where are you leading them?

Eman :)

PS. I would love for me and my team to write your welcome sequence for you. We've got space to take on a new project this month. Reply YES to this email if you're interested, and let's talk this out :)

If you're wondering what a welcome sequence even is and why you need one, watch my YouTube video: The one email marketing sequence EVERY business needs in 2026​

PPS. If you want to know exactly what to change in your emails to make more money in 2026, watch The Email Debrief ($10)​

Wait a sec, Reader! Here are some ways I can support you and your business 😄👇🏽

💌 Hire Eman Copy Co. to take over your email strategy and copywriting. Let's talk about working together?​

🌟 Wanna earn more and work less by offering a high-ticket VIP Week to clients? Grab my instant-access masterclass, Design Your VIP Week​. (Made for service providers & consultants).

💡 Ready to discover your perfect newsletter style? Take the quiz so we can make your email marketing easier, faster, and more fun

🎙 Listen to my multi-award-winning podcast Mistakes That Made Me – where I ask extraordinary business owners to share their biggest business mistake. Tune into Vivian Kaye talking about her $12,000 mistake 😱

🎥 For practical email strategies you can implement today... watch (and subscribe to) my YouTube channel​