I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Stop saying hello to me! ๐น๐
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I'm from Manchester (UK), which means where I grew up... you can't get to the end of your road without someone saying, "Morning!" And you absolutely cannot just nod and carry on. You must stop and have a chat about absolutely nothing: โ๏ธ The weather (it's usually raining) ๐ The fact that the bus is always late. (Alwaysss!) ๐ฎ Why on earth the mail now arrives at 4pm instead of 9am. It's just what we do. We like saying hi to each other. And for years I assumed that's how it worked across Britain โ but then I went to London. Turns out: it's only Northerners who like to chat ๐ Down south, in London, nobody says hi to each other for no reason. Nobody makes eye contact just for the sake of it. Everyone's walking with purpose because they've got somewhere important to be. The unspoken rule is: don't slow anyone down. As much as I love how we do things in Manchester, you've got to be a bit more like London when it comes to your emails. You don't need to say hi to your subscribers every time you email them. The first line of your email has a job to do. It's your hook. Sometimes it's one line. Sometimes it's a whole paragraph. Either way, its one and only job is to hook your subscribers and keep them reading. Most people give that job to: "Hey First Name!" โ which is a dead hook, in case you're wondering. I'm not anti-greeting, and I do use one occasionally. The difference is it's an intentional choice, not a thoughtless habit. You've got seconds to earn another few seconds of someone's attention. Don't spend that precious time saying hello when you don't need to. Spend that time making your subscriber curious so they'll keep reading the rest of your email. The Manchester in me hates giving this advice. But the London in me knows it's right. Eman PS. No hate to London or Londoners. I love both ๐ PPS. Audit your emails with the help of my YouTube video. There are at least 9 other email mistakes I'm 97% sure you're making regularly. Don't forget to subscribe โฌ๏ธ Wait a sec, Reader! Here are some ways I can support you and your business ๐๐๐ฝ โจ Hire Eman Copy Co. to take over your email strategy and copywriting. Let's talk about working together?โ โจ Join the waitlist for my email marketing course, Subscriber-Led Sales. Build a strategic email marketing system that replaces your random emails (and random results) with meaningful engagement and predictable sales. โจ For practical email strategies you can implement today... watch (and subscribe to) my YouTube channelโ โจ Ready to discover your perfect newsletter style? Take my quiz!โ โจ Listen to my multi-award-winning podcast Mistakes That Made Me โ where I ask extraordinary business owners to share their biggest business mistake. Start with the fan favourites: โGhosting My Email List" with Laura Belgray & "Rejecting What Made Me Rich" with Tarzan Kayโ |
The Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Iโm launching Like a Boss one last time before it closes forever. If you donโt want to get these launch emails, you can mute them One of the most common questions I get about Like a Boss just hit my inbox. And it's right on time, because I was planning to talk to you about this anyway :) If you want to join Like a Boss, but are holding yourself back because youโre already part of a copywriting community or course, I understand your hesitation. But I donโt think thatโs a reason not to join....
So, I'd never usually email you two days in a row Reader, but I just launched a brand-new service and I couldn't wait until next week to tell you about it. Especially since one of the two spots has already gone. Let me tell you about... โจ The Newsletter Build โจ It's the VIP Week that turns your "really nice" weekly newsletter into your most profitable sales channel. Yepp, you heard that right: I build your newsletter system for you. It's designed for online business owners with a list of...
You already know how the traditional marketing funnel works: Top of funnel, middle of funnel, bottom of funnel. Awareness, consideration, decision. Cold lead, warm lead, hot lead. Nice and neat. Top to bottom. One direction. It's a great model that still works, but I don't think it's the best model anymore. The traditional funnel assumes your subscribers move through your world in a straight line. That they find you on socials, sign up for your lead magnet, get your emails, and then buy. But...