I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Can I build your newsletter for you?
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So, I'd never usually email you two days in a row Reader, but I just launched a brand-new service and I couldn't wait until next week to tell you about it. Especially since one of the two spots has already gone. Let me tell you about... ✨ The Newsletter Build ✨ It's the VIP Week that turns your "really nice" weekly newsletter into your most profitable sales channel. Yepp, you heard that right: I build your newsletter system for you. It's designed for online business owners with a list of 1,000+ subscribers who get great engagement on their newsletter but aren't seeing the sales or clients that engagement should be generating. You know your newsletter has more potential. You know there's a strategy problem somewhere – but you don't want another DIY course, another framework, or another thing to figure out yourself. You want an expert to come in, identify what's missing, and build the system for you. Because here's the thing: A lot of newsletters are loved. Yours is. It gets opened. It gets read. People reply allll the time. But your emails aren't doing enough to grow the business behind it. See, most newsletters are only doing one job: building connection. They're not consistently building conviction in the offer or creating opportunities for conversion. That's where The Newsletter Build comes in. During this VIP Week, I do all the thinking, strategy, and planning. I'll build you a newsletter system that doesn't just entertain your audience – it systematically creates demand for your offers and services. The result is that your newsletter is loved, yes – but it also drives sales and/or clients. I only opened up 2 beta spots because every VIP Week gets my full attention, and I can't overbook and overextend myself. One beta spot sold within 40 minutes, so only one is still available at the beta price. If you'd like the details on the final spot, reply with the words "NEWSLETTER BUILD", and I'll send them over. Eman :) Find me online, Reader? 😍👇🏽 |
The Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
You already know how the traditional marketing funnel works: Top of funnel, middle of funnel, bottom of funnel. Awareness, consideration, decision. Cold lead, warm lead, hot lead. Nice and neat. Top to bottom. One direction. It's a great model that still works, but I don't think it's the best model anymore. The traditional funnel assumes your subscribers move through your world in a straight line. That they find you on socials, sign up for your lead magnet, get your emails, and then buy. But...
There's a problem I've been seeing more and more lately, and I think it deserves a name. So I've given it one. Nice Newsletter Syndrome. You send an email, and someone replies almost immediately: "I love your newsletter. It's the best thing in my inbox." Another one comes in: "This really made me think." Someone forwards it to a friend. Someone else tells you that they look forward to your emails every week. And on paper, this all sounds great. Because it is great, in a way. Your subscribers...
There's a lot of talk about AI in email marketing, but I've been relunctant to share my thoughts – until now. Reluctant because I have a lot of existential-related worries about AI, but I also understand it's not going anywhere and it's important for me to get ahead of it and understand how to use it. So I've been having a lot of fun with it. I've been integrating it into my work and systems. I use it daily for my own business, though I'm still figuring out how (and how much) to use it with...