Some business owners who want to join Design Your VIP Week 2025 are worried about the price tag because they need to keep their business expenses low right now. (I totally get that). Others want a guarantee that they're going to get a return on investment. I can't give you that guarantee because I can't see into your future â but what I *can* do is look to the past and see what past Design Your VIP Week students have been able to achieve after completing the masterclass. Here's what you need...
about 1 month ago â˘Â 7 min read
With the devastating LA wildfires, an age-old debate has resurfaced among business owners (as it does every few months): âShould businesses pause their email marketing to be sensitive towards those impacted?â (If you or someone you know has been affected by the wildfires, Iâm so sorry. I hope you/they are safe). Itâs hard to know what to do sometimes. A lot of businesses keep going⌠Many others privately press pause on their email broadcasts and campaigns. Then thereâs the very vocal group of...
3 months ago â˘Â 4 min read
Almost a year ago, I got a private message from one of my Instagram followers (someone I donât know) pressuring me to post about the genocide in Gaza. The message annoyed me because, quite frankly, I donât like strangers telling me what to do. I didnât reply to the message. So this person copied and pasted it, and sent me the same message again. Again, I didnât respond because I didnât feel like I owed her a conversation. (I have over 18,000 followers across my social platforms and email...
5 months ago â˘Â 6 min read
"Which email service provider (ESP) is the best?" That's probably the question I get asked MOST as an email strategist and copywriter. I used to say: "It depends".It depends on ââYour businessâYour ability or willingness to payâThe number of subscribers you haveâHow serious you are about emailâYour personal preferencesBut now, after switching from MailChimp to ActiveCampaign and then to Kit (formerly ConvertKit)...I say Kit is the best ESP for creators, coaches, and service providers.I joined...
5 months ago â˘Â 5 min read
Iâve been hearing a lot of people in the course creator and digital product world complain about the course hosting platforms on offer. If youâre one of those people, I donât blame you. I meannnn⌠âThirvecart Learn is super cheap. But it also just doesnât work and continues to have outages and lock all your students out of the courses theyâve paid for. #great âThe big platforms punish you for making sales. Like Teachable, which on their lowest pricing plan, takes a 5% transaction fee for...
6 months ago â˘Â 2 min read
When I bought my car a couple of years ago, I was on a test drive with the nice car salesman when he suddenly got a call. He had a quick convo, put the phone down, then turned back round to me and said: âSomeone just came to view this car.â I looked at him (but also tried to keep my eyes on the road). Me: âBut you told them itâs taken, right? Itâs mine!â I was quietly panicking. Salesman: âYes, I told them. Itâs yours if you want it.â Me: âOkay, greatâ. I relaxed. This was a done deal now. I...
6 months ago â˘Â 3 min read
Reader, I've got a vulnerability hangover because I just published my 2023 End-of-Year Review. (Spoiler: I didn't hit my revenue goals â and I have a lot of thoughts and feelings about that). In this behind-the-scenes recap, I share: đď¸ How much revenue my company made in 2023 đď¸How and why I DIDN'T hit my revenue goal (and how I feel about it all) đď¸How I survived (and thrived) during a 3-month client drought đď¸My life goals (yupp, I get honest and deep) đď¸A GAME-CHANGING announcement....
about 1 year ago â˘Â 1 min read
Queen Bey just released her new documentary, and it made $21 million JUST in the US and Canada during its opening weekend. That, for me, isn't what's most interesting here. "Renaissance: A Film by BeyoncĂŠ" is about BeyoncĂŠ's recent world tour. Beyonce with her parents in her new film. Credit: Parkwood Entertainment Audiences get the chance to watch the tour on the big screen...or for some, re-watch the tour they already paid a lot of money to see live. The film ia mixture of performances and...
over 1 year ago â˘Â 2 min read
Reader! Iâm officially out of office (I take July off every year), but I really wanted to share this with you so I'm sneaking in a quick email ;) In my newest case study, my client Samara Michaels (a course creator and coach) shares how my sales copy generated ÂŁ1.2 MILLION for her business. You heard that right! 1.2 MILLION POUNDS. (Which is just over 1.5 million US dollars). When Samara came to me, she was tired of live launching and wanted to turn her live launch into an automated evergreen...
over 1 year ago â˘Â 1 min read