I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
"Which email service provider (ESP) is the best?"
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"Which email service provider (ESP) is the best?" That's probably the question I get asked MOST as an email strategist and copywriter. I used to say: "It depends". Here's what I've loved most and why I think you should choose Kit over email service providers like MailChimp, Active Campaign, FloDesk, etc. (Btw, you can try Kit for free with their 14-day trial right here << That's an affiliate link, because Kit officially has my heart and I want EVERYONE to know about it. I'm also a Kit Partner. Back to my reasons for loving it...) 1 - Kit Works No, but seriously…it works. I know every tool has its down days, but I haven’t had one with Kit yet. No bug-iness, no glitchiness, no freezing, no tech problems that’ve messed up my campaigns or launches. (This was my main issue with Active Campaign). Oh and Kit's Support team is AMAZING. So if you do have any problems or questions, they’ll take good care of you. 2 – Easy to use 3 – Made for creators (and small business owners like us) With some of the other ESPs, it can feel like you’re trying to fit a square peg in a round hole. Other ESPs created for huge companies and enterprises don’t make it easy for us creators and small business owners. If it feels too hard, it probably IS too hard. Kit though? It was literally made for you. And you can sense that as you use it. 4 – Cool segmentation tools 5 – Rules The Rules feature allows you to automatically trigger an action based on your subscriber’s behaviour or choices. So if you want to tag a subscriber EVERY time they click on a certain link, you don’t need to set up that action every time you create a new email. Instead, you set up a Rule one time and Kit will remember to add that tag every single time that link gets a click. We love it when email is easy! 6 – Cool features that help you make more 🤑 Features like... 😍 Products – which lets you sell digital products and subscriptions directly through Kit. 😍 Tip Jars – which allows your audience to tip you for your content. 7 – Kit helps you GROW your newsletter YES to newsletter growth! (If you're on Kit Pro, you also get access to SparkLoop (a newsletter referral tool) for free. 8 – Free Newsletter Plan (includes 10,000 subscribers) Kit's new Newsletter Plan allows you to have up to 10,000 subscribers before you start paying. You can set up one automated sequence, monetise your newsletter (with Kit Commerce), and access the Recommendations feature to grow your subscriber numbers. It's generous and it's really a no-brainer for business owners who want to get serious about their email marketing but don't need a particularly advanced email strategy right away. 9 – Apps So, a lot of people hate the new ConvertKit to Kit rebrand...but I love it. One of the reasons I love it is because Kit now has a bunch of apps that integrate with its software. E.g. SavvyCal: a Calendly-like scheduling tool that allows you to tag people who book calls and trigger an automated email sequence (all inside SavvyCal). And like Broadcast Boost which trawls through your broadcasts and gives you insights on the most opened and clicked emails, so you can easily decide which emails to repurpose. I have so much more to say about the Kit rebrand and these new Apps, but I'll save that for another email ;) There are a LOT of business owners and creators who share my love for Kit (formerly ConvertKit) over on social media. But there are also a lot of business owners and creators who disagree with me. And they have a point – Kit isn't perfect. (No email service provider is). So let's talk about Kit's downsides... 👎🏽 Landing Pages Kit doesn't allow you to create nice landing pages. This feature is pretty basic. (But they are working on this). And that's fine with me because I use LeadPages for my landing and sales pages anyway. So if you have another tool that you use for landing pages that you can just connect to Kit, this won't matter to you. But if you don't, this issue will annoy you. Here's my opinion on this... Email service providers cannot and should not do everything. Kit is great for email. If you want beautiful landing pages, invest in a landing page tool. 👎🏽 You can't easily A/B test automations You can very easily A/B test subject lines for single broadcasts, but Kit doesn't make it easy to A/B test automations. It is possible (as Jason Resnick shows us in this YouTube tutorial), but it's not easy. My verdict: I don't know many email service providers that offer this feature – so this is a bonus feature for me rather than a must-have. 👎🏽 Pricing – potentially? It depends... Kit charges based on the number of subscribers you have. The more subscribers, the more you pay. I have almost 3000 subscribers, so I pay Kit $700 a year. (I'm on the Creator Pro plan). Now, in my opinion, that's totally worth it. I think their pricing is fair and it's on the lower side compared to other huge ESPs (e.g. ActiveCampaign). Email marketing is a HUGE part of my business and the ROI makes sense for me considering how many sales I make via email. BUT – if you're not going to make the most of your Kit subscription OR you don't know how to make sales through email marketing, you probably shouldn't make the investment right now. You should stick to the free Newsletter plan or another cheaper ESP. (By the way, another option is to hire me and my team so we can create a great, money-making email strategy FOR you). What are your thoughts on this, Reader? If you're open to trying Kit, you can sign up for their free 14-day trial right here (<< affiliate link). Eman :) Wait a sec, Reader! Here are some ways I can support you and your business 😄👇🏽 💌 My strategy and copy helped this coach and course creator generate $2.5 MILLION (and counting!). Let's talk about working together if we aren't already? 📞 Want tailored strategy recommendations so you can get more (and make more) from your emails? Book an Email Strategy Consult 🌟 Wanna earn more and work less by offering a high-ticket VIP Week to clients? Grab my instant access masterclass, Design Your VIP Week. (Made for service providers & consultants). 🎙 Listen to my multi-award-winning podcast Mistakes That Made Me – where I ask extraordinary business owners to share their biggest business mistake. Check out the first episode with Vivian Kaye where she talks about her $12,000 mistake 😱 🔐 Try my podcast's private membership for just $1 and unlock exclusive WEEKLY bonus content. If you love my emails and my podcast, you'll love this membership. |
The Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Some business owners who want to join Design Your VIP Week 2025 are worried about the price tag because they need to keep their business expenses low right now. (I totally get that). Others want a guarantee that they're going to get a return on investment. I can't give you that guarantee because I can't see into your future – but what I *can* do is look to the past and see what past Design Your VIP Week students have been able to achieve after completing the masterclass. Here's what you need...
With the devastating LA wildfires, an age-old debate has resurfaced among business owners (as it does every few months): “Should businesses pause their email marketing to be sensitive towards those impacted?” (If you or someone you know has been affected by the wildfires, I’m so sorry. I hope you/they are safe). It’s hard to know what to do sometimes. A lot of businesses keep going… Many others privately press pause on their email broadcasts and campaigns. Then there’s the very vocal group of...
Almost a year ago, I got a private message from one of my Instagram followers (someone I don’t know) pressuring me to post about the genocide in Gaza. The message annoyed me because, quite frankly, I don’t like strangers telling me what to do. I didn’t reply to the message. So this person copied and pasted it, and sent me the same message again. Again, I didn’t respond because I didn’t feel like I owed her a conversation. (I have over 18,000 followers across my social platforms and email...