I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
"Which email service provider (ESP) is the best?"
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"Which email service provider (ESP) is the best?" That's probably the question I get asked MOST as an email strategist and copywriter. I used to say: "It depends". Here's what I've loved most and why I think you should choose Kit over email service providers like MailChimp, Active Campaign, FloDesk, etc. (Btw, you can try Kit for free with their 14-day trial right here << That's an affiliate link, because Kit officially has my heart and I want EVERYONE to know about it. I'm also a Kit Partner. Back to my reasons for loving it...) โ 1 - Kit Works No, but seriouslyโฆit works. I know every tool has its down days, but I havenโt had one with Kit yet. No bug-iness, no glitchiness, no freezing, no tech problems thatโve messed up my campaigns or launches. (This was my main issue with Active Campaign). Oh and Kit's Support team is AMAZING. So if you do have any problems or questions, theyโll take good care of you. 2 โ Easy to useโ 3 โ Made for creators (and small business owners like us) With some of the other ESPs, it can feel like youโre trying to fit a square peg in a round hole. Other ESPs created for huge companies and enterprises donโt make it easy for us creators and small business owners. If it feels too hard, it probably IS too hard. Kit though? It was literally made for you. And you can sense that as you use it. 4 โ Cool segmentation toolsโ 5 โ Rules The Rules feature allows you to automatically trigger an action based on your subscriberโs behaviour or choices. So if you want to tag a subscriber EVERY time they click on a certain link, you donโt need to set up that action every time you create a new email. Instead, you set up a Rule one time and Kit will remember to add that tag every single time that link gets a click. We love it when email is easy! 6 โ Cool features that help you make more ๐ค Features like... ๐ Products โ which lets you sell digital products and subscriptions directly through Kit. ๐ Tip Jars โ which allows your audience to tip you for your content. 7 โ Kit helps you GROW your newsletterโ YES to newsletter growth! (If you're on Kit Pro, you also get access to SparkLoop (a newsletter referral tool) for free. 8 โ Free Newsletter Plan (includes 10,000 subscribers) Kit's new Newsletter Plan allows you to have up to 10,000 subscribers before you start paying. You can set up one automated sequence, monetise your newsletter (with Kit Commerce), and access the Recommendations feature to grow your subscriber numbers. It's generous and it's really a no-brainer for business owners who want to get serious about their email marketing but don't need a particularly advanced email strategy right away. 9 โ Apps So, a lot of people hate the new ConvertKit to Kit rebrand...but I love it. One of the reasons I love it is because Kit now has a bunch of apps that integrate with its software. E.g. SavvyCal: a Calendly-like scheduling tool that allows you to tag people who book calls and trigger an automated email sequence (all inside SavvyCal). And like Broadcast Boost which trawls through your broadcasts and gives you insights on the most opened and clicked emails, so you can easily decide which emails to repurpose. I have so much more to say about the Kit rebrand and these new Apps, but I'll save that for another email ;) There are a LOT of business owners and creators who share my love for Kit (formerly ConvertKit) over on social media. But there are also a lot of business owners and creators who disagree with me. And they have a point โ Kit isn't perfect. (No email service provider is). So let's talk about Kit's downsides... ๐๐ฝ Landing Pages Kit doesn't allow you to create nice landing pages. This feature is pretty basic. (But they are working on this). And that's fine with me because I use LeadPages for my landing and sales pages anyway. So if you have another tool that you use for landing pages that you can just connect to Kit, this won't matter to you. But if you don't, this issue will annoy you. Here's my opinion on this... Email service providers cannot and should not do everything. Kit is great for email. If you want beautiful landing pages, invest in a landing page tool. ๐๐ฝ You can't easily A/B test automations You can very easily A/B test subject lines for single broadcasts, but Kit doesn't make it easy to A/B test automations. It is possible (as Jason Resnick shows us in this YouTube tutorial), but it's not easy. My verdict: I don't know many email service providers that offer this feature โ so this is a bonus feature for me rather than a must-have. ๐๐ฝ Pricing โ potentially? It depends... Kit charges based on the number of subscribers you have. The more subscribers, the more you pay. I have almost 3000 subscribers, so I pay Kit $700 a year. (I'm on the Creator Pro plan). Now, in my opinion, that's totally worth it. I think their pricing is fair and it's on the lower side compared to other huge ESPs (e.g. ActiveCampaign). Email marketing is a HUGE part of my business and the ROI makes sense for me considering how many sales I make via email. BUT โ if you're not going to make the most of your Kit subscription OR you don't know how to make sales through email marketing, you probably shouldn't make the investment right now. You should stick to the free Newsletter plan or another cheaper ESP. (By the way, another option is to hire me and my team so we can create a great, money-making email strategy FOR you). What are your thoughts on this, Reader? If you're open to trying Kit, you can sign up for their free 14-day trial right here (<< affiliate link). Eman :) โ Wait a sec, Reader! Here are some ways I can support you and your business ๐๐๐ฝ ๐ My strategy and copy helped this coach and course creator generate $2.5 MILLION (and counting!). Let's talk about working together if we aren't already?โ ๐ Want tailored strategy recommendations so you can get more (and make more) from your emails? Book an Email Strategy Consultโ ๐ Wanna earn more and work less by offering a high-ticket VIP Week to clients? Grab my instant access masterclass, Design Your VIP Week. (Made for service providers & consultants). ๐ Listen to my multi-award-winning podcast Mistakes That Made Me โ where I ask extraordinary business owners to share their biggest business mistake. Check out the first episode with Vivian Kaye where she talks about her $12,000 mistake ๐ฑ ๐ Try my podcast's private membership for just $1 and unlock exclusive WEEKLY bonus content. If you love my emails and my podcast, you'll love this membership. โ |
The Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Hey Reader! Remember that client I told you about? The one whose subject lines we're working on improving? I wanted to give you some behind-the-scenes insight into what exactly we're planning to do...just in case you're struggling to improve your open rates too. As a reminder: this client is selling a digital course. Most of this client's emails are performing really well in terms of opens and clicks โ especially considering this is a sales sequence that is hardcore selling in every email....
In one week, I've had two emails come through from clients. One was the best kind of email. And one was the worst. In the first email, our retainer client told us she's just had her best launch EVER. That's a multi-6-figure launch of her group programme. Together, we've worked on: 8 months of strategic weekly newsletters to nurture her audience her messaging and launch strategy a pre-launch strategy and sequence a waitlist sequence a sales sequence a sales page (and an onboarding sequence...
Quick thing: I'm launching my first-ever email course later this year! Wanna get updates & waitlist-only bonuses? JOIN THE WAITLIST NOW In case you missed it, Iโm currently on maternity leave โ and after a 10-year reading slump, Iโve finally found my way back to books. (Yay me!) ๐ Iโve become totally obsessed with Fourth Wing and ACOTAR, and Iโve just started Throne of Glass. But Iโve also made it my mission to catch up on what are considered the โcoreโ copywriting books. One of those is...