I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Vulnerability hangover ๐
Reader, I've got a vulnerability hangover because I just published my 2023 End-of-Year Review.โ
(Spoiler: I didn't hit my revenue goals โ and I have a lot of thoughts and feelings about that).
In this behind-the-scenes recap, I share:
๐๏ธ How much revenue my company made in 2023
๐๏ธHow and why I DIDN'T hit my revenue goal (and how I feel about it all)
๐๏ธHow I survived (and thrived) during a 3-month client drought
๐๏ธMy life goals (yupp, I get honest and deep)
๐๏ธA GAME-CHANGING announcement. Seriously, you don't want to miss it.
You might want to grab a cuppa or go for a walk while you listen to this podcast episode. It's a long one ๐
You can find it wherever you listen to your favourite podcasts, or just click hereโ
If you enjoy it, hit reply and let me know your biggest takeaway?
Eman :)
Wait a sec, Reader! Here are some ways I can support you and your business ๐๐๐ฝ
๐ My strategy and copy helped this coach and course creator generate $2.5 MILLION (and counting!). Let's talk about working together if we aren't already?โ
๐ Want tailored strategy recommendations so you can make more from your emails? Book an Email Consult Callโ
๐ Find out how to go from invisible service provider to THE GO-TO expert in your field with my 90-minute masterclass, Nail Your Nicheโ
๐ Listen to my multi award-winning podcast Mistakes That Made Me โ where I ask extraordinary business owners to share their biggest business mistake.
Check out the first episode with Vivian Kaye where she talks about her $12,000 mistake ๐ฑ
โ
The Email Rules
I've helped business owners like you make MILLIONS of dollars with my email strategy & copy skills. Join my newsletter and learn how to make more money with better (DIY) emails for your business. If you like a good story & a great business lesson, this is the newsletter for you.
Quick thing: I'm launching my first-ever email course later this year! Wanna get updates & waitlist-only bonuses? JOIN THE WAITLIST NOW In case you missed it, Iโm currently on maternity leave โ and after a 10-year reading slump, Iโve finally found my way back to books. (Yay me!) ๐ Iโve become totally obsessed with Fourth Wing and ACOTAR, and Iโve just started Throne of Glass. But Iโve also made it my mission to catch up on what are considered the โcoreโ copywriting books. One of those is...
Some business owners who want to join Design Your VIP Week 2025 are worried about the price tag because they need to keep their business expenses low right now. (I totally get that). Others want a guarantee that they're going to get a return on investment. I can't give you that guarantee because I can't see into your future โ but what I *can* do is look to the past and see what past Design Your VIP Week students have been able to achieve after completing the masterclass. Here's what you need...
With the devastating LA wildfires, an age-old debate has resurfaced among business owners (as it does every few months): โShould businesses pause their email marketing to be sensitive towards those impacted?โ (If you or someone you know has been affected by the wildfires, Iโm so sorry. I hope you/they are safe). Itโs hard to know what to do sometimes. A lot of businesses keep goingโฆ Many others privately press pause on their email broadcasts and campaigns. Then thereโs the very vocal group of...